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OUR STORY

STYELLE /styh-ehlle/

We are dedicated to bringing high quality, real Brazilian swimwear designed to move with your body, rather than against it.
Our goal is to make Styelle-ish women around the world to talk of the beach
and nurture a sustainable future through our ethical sourcing and biodegradable materials.

Styelle first started off with the perception of a bringing Australia an inexpensive but attractive swimwear company that was going to source its production from a small eastern manufacturer – after seeing the waste, Charys, our founder, knew she could do it better. With a passion for the protection of our planet and a love of the beach, Charys sought out having the swimwear made elsewhere. Months of research were well worth it when coming across the beautiful suppliers of real Brazilian swimwear. Maintaining focus on high quality products that last, we go the extra mile in construction. Our fabrics are printed both digitally and by hand (screen-printed).

Our primary fabric is Amni Soul-Eco (Fluity Co2) biodegradable fabric and we were the first brand to acquire it for Australia, introducing it in 2018.

 
So what does it mean to be ethical? A member of the Ethical Fashion Forum (now know as Common Objective) and taking on regular online training about ways to better the ethical side of her business, Charys is always looking to further her knowledge to bring only the best to you through Styelle. “When you wear your Styelle bikini or one piece, you know that you not only look and feel great – but you have made your contribution to the ethical and sustainable fashion movement. There are no children employed at our production houses – even the off-cuts of the materials are donated for art and crafts. The residues and recyclables are separated and collected by Votuporanga’s recycling company. ‘We are excited to allocate the residues without harming the environment” says Charys. 
 
Now taking sustainability a step even further, we are not only achieved our carbon neutral badge by 2020, but we have partnered with Upparel to be able to offer circularity. Styelle will actively take your old swimwear, no matter the brand, and give you $25 off anything in our eco fabric.
 
Biodegradable swimwear boasts an average of 3-5 year life expectancy (depending on where you live and the severity of the conditions) while being 30% biodegradable. We consistently push to find new ways to make Styelle more sustainable as each year passes. And before you ask, the answer is no, it won’t fall apart in the water just because it's biodegradable. It has to be discarded and will break down once it is treated in landfill. “We have reached our goals to have our products completely sustainable by 2018 and are screaming it from the rooftops” says Charys. 
 
Boasting over 17 years experience in the fashion industry, Charys knows where fashion is and where it is going. Trend forecasting is one of her specialties so you know when you hit the beach in your Styelle swimwear – you are an instant classic while staying well ahead in the fashion world!

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.